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the rules of the genre

Ten laws of cute rock supremacy

Not rules for writing songs. Rules the genre plans to follow to outlive every competitor.

Cute rock’s rules are born in a notebook beside a guitar.
Cute rock’s rules are born in a notebook beside a guitar.
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Cute rock doesn’t ask for a place in history. It acts like the place is already its own.

Cute rock doesn’t have to be serious to matter.
Melody is no concession to popular taste. A good melody is a weapon.
A small personal problem deserves huge music.
Cuteness doesn’t cancel out anger, jealousy, fear, or ugly feelings.
If you can’t mix a genre with something new, it’s already starting to die.
The guitar is there to change the scale, not to earn the “rock” label.
An awkward line is sometimes more honest than a perfect one.
Character matters more than technology.
Cute rock shouldn’t guard the past. It should mess up the future to suit itself.
If cute rock sounds the same in twenty years as it does today, we did something wrong.

A great genre starts with songs. An empire starts with nerve.